--- title: 'QR codes for exhibition stands' url: 'https://qr4events.co.uk/use-cases/exhibition-stands' markdown: 'https://qr4events.co.uk/use-cases/exhibition-stands.md' date: '2026-10-22' description: 'Put a dynamic QR code on your exhibition stand graphics and reuse them show after show: change where it goes for each event, and see how many visitors scanned.' --- Use case: exhibition stands # QR codes for *exhibition stands* Stand graphics are expensive, printed weeks ahead and reused at show after show. Put a dynamic QR code on them and point it at this show's offer, demo or booking form - then change it for the next show without reprinting a thing. Every scan is counted, so you know whether the stand worked. [Try it free for 48 hours](https://qr4events.co.uk/register) [Packs from £10](https://qr4events.co.uk/pricing) - Reuse graphics at every show - A new destination per event - Scans to prove the stand worked The problem ## Stand graphics outlive the link printed on them A static QR code on a pop-up banner or a backwall points at one fixed address. By the next show the offer has expired, the landing page has moved and the code sends visitors somewhere stale - or nowhere at all. Static QR codes - The offer is fixed when the graphics are printed - New show, new offer, new graphics - No way to tell whether anyone scanned - Visitors land on an expired page next year QR4Events dynamic QR codes - Point the same graphics at each show's offer - Change it from your phone on the stand - Scans by day and device, show by show - Never a dead link on your own stand How it works ## Stand graphics that work every time you exhibit Print the code once on your backwall, banners, counter and literature. Before each show, point it at that show's page. 1. ### Make your stand code Brand it with your colours and logo, add a short call to action and download print-ready vector artwork for your designer or graphics supplier. 2. ### Print it on the graphics Backwall, banners, counter, brochures, giveaways - the same code everywhere, or one code per item if you want to see which one gets scanned. 3. ### Point it at this show Before each show, change where it goes: a meeting booking form beforehand, the demo and show offer on the day, a follow-up afterwards. Scheduled destinations ## Before, during and after every show Schedule the switches once and the code moves on by itself - your team on the stand has enough to do. **Two weeks outBook a meeting at the show**Fill your stand diary before the doors open. **Show opensDemo video & show-only offer**Something worth scanning for while visitors are in front of you. **Show closesFollow-up offer & brochure**Keep the conversation going after the show. **Next showThe next show's page**Same graphics, new destination, no reprint. Scheduled destinations come with the Event, Pro and Agency plans. What you get ## What you get on the stand ### Change the destination any time Update the offer from your phone, even mid-show, and every printed code follows. ### Scans you can report Scans and unique visitors for each day of the show, plus devices - see which day was busiest. No IP addresses stored. Essentials, Event, Pro and Agency ### Codes that look like your brand Your colours, your logo in the middle and a call to action underneath, as vector artwork that stays sharp at backwall size. Essentials, Event, Pro and Agency ### Scheduled destinations Switch from "book a meeting" to the show offer when the doors open, and to the follow-up when they close. Event, Pro and Agency ### Share the numbers Send a read-only stats link to your sales team, your agency or the sponsor who paid for the stand. Pro and Agency ### Group codes by show Keep each show's codes together, with combined stats for the whole event. Pro and Agency Practical tips ## Getting stand QR codes right 1. ### Size it for the distance A good rule of thumb: the code should be about a tenth of the scanning distance. Visitors two metres away need a code around 20 cm wide; on a counter or brochure, 3-4 cm is plenty. 2. ### Put it at eye level Between about 1.2 and 1.6 metres high, and not where the stand team will stand in front of it. Codes near the floor or above head height rarely get scanned. 3. ### Watch for glare Exhibition halls are brightly lit. Matt finishes scan far better than gloss, and so do dark codes on a light background. 4. ### Give a reason to scan "Scan for 20% off show orders" or "Scan to book a demo" works much better than a bare code. 5. ### Keep the landing page light Hall Wi-Fi and mobile signal are often poor. A fast, mobile-friendly page loads where a heavy one times out. 6. ### Test on the stand At build-up, scan each code from where visitors will stand, with an iPhone and an Android phone, on mobile data. ## Why exhibitors use dynamic QR codes Stand graphics are one of the biggest costs of exhibiting, so most companies reuse them for as long as they can. A **dynamic QR code** makes that work: the printed code stays the same, while the page it opens changes for each show - a booking form before the event, a demo and show offer on the day, a follow-up afterwards. It also answers the question every exhibitor gets asked after a show: did it work? Each code counts its scans by day and device, so you can see what the stand achieved and compare one show with the next. ### For event organisers The same idea works across a whole event: floor plans, directional signs, sponsor boards and seminar timetables can all carry a code that keeps up with late changes. Sponsors can be sent a read-only link to their own scan numbers. ## Questions Can I reuse the same stand graphics at the next show? Yes - that's the point. Change where the code goes before each show and the printed graphics stay exactly as they are. How do I see how many visitors scanned at a show? Each code has its own stats: scans and unique visitors for each day, plus devices, so you can see how the show days went. Put a different code on each item - backwall, banner, brochure - to compare them. What size should the QR code be on a pop-up banner? About a tenth of the distance people will scan from. For a banner seen from two metres, aim for around 20 cm. Dynamic codes hold a short link, so they scan well at a distance. We're organisers, not exhibitors. Does this work for us? Yes. Organisers use codes on floor plans, sponsor boards and directional signs, pointing at the exhibitor list, the seminar programme or a sponsor's page - and share the scan numbers with sponsors. Will the code still work at next year's show? As long as you have an active plan. Buy a pack for each show, or subscribe if you exhibit often - the same codes come back to life when you renew. More ways to use QR4Events [**Conference badges**One code on every badge: the joining instructions, today's agenda, then feedback and slides. Badges are printed once; the code keeps up.](https://qr4events.co.uk/use-cases/conference-badges) [**Change a QR code after printing**Printed it, then the link changed? How dynamic codes let you change where it goes - and what to do if yours is static.](https://qr4events.co.uk/use-cases/change-a-qr-code-after-printing) ## Get a code on your stand before the graphics deadline Make your stand code now and point it at this show's offer later. Free for 48 hours, no card needed. [Start your free trial](https://qr4events.co.uk/register) --- ## Navigation - Parent: [Use cases](https://qr4events.co.uk/use-cases.md) - Previous: [QR codes for conference badges](https://qr4events.co.uk/use-cases/conference-badges.md) - Next: [Change a QR code after printing](https://qr4events.co.uk/use-cases/change-a-qr-code-after-printing.md)