QR4Events

Use case: conference badges

QR codes for conference badges

Badges are printed days before the doors open, and the agenda changes right up to the last minute. Print one dynamic QR code on every badge and point it wherever delegates need to be - the programme beforehand, today's sessions on the day, the feedback form afterwards.

  • Printed once, changed any time
  • Switches by itself on event day
  • Every scan counted

The problem

Badges go to print long before the programme is final

A static QR code bakes its web address into the pattern. If the agenda page moves, a session is added or the app link changes after the print run, every badge points at the wrong place - and reprinting a few hundred badges the night before isn't an option.

Static QR codes

  • The link is fixed the moment the badges are printed
  • A changed agenda URL means reprinting or apologising
  • One destination for the whole event
  • No idea whether anyone scanned

QR4Events dynamic QR codes

  • Change where every badge points in seconds
  • A broken link is fixed without touching a badge
  • Different destinations before, during and after
  • Scans by day and by device, as they happen

How it works

Badges with a code that keeps up

You make one code for the badges - or a few, if different delegate types need different pages - and print it on every badge as part of your normal artwork.

  1. Make the badge code

    Name it (say, "Delegate badges"), set where it goes and add your colours or logo. Download print-ready SVG, PNG or EPS artwork for your badge template.

  2. Print it on every badge

    The same code goes on every badge, so it drops straight into your badge template or mail merge. Print it on both sides - badges flip.

  3. Point it as the event runs

    Change the destination whenever you like, or schedule it to switch at set times: joining instructions, then day one's agenda, day two's, then the feedback form.

Scheduled destinations

One badge, the right page at the right time

Set the times once and the code changes by itself. Nobody has to remember to update a link at 7am on day two.

The week beforeJoining instructionsVenue, travel, Wi-Fi details and what to bring.
Day 1, 08:00Day one agendaSessions, rooms and any last-minute changes.
Day 2, 08:00Day two agendaTomorrow's programme, without reprinting anything.
After closeFeedback, slides and recordingsThe survey while it's fresh, then the content delegates came for.

Scheduled destinations come with the Event, Pro and Agency plans.

What you get

What you get for your badges

Change the destination any time

The printed code holds a short link. Point it at a new page in seconds and every badge follows.

Scheduled destinations

Set the agenda to switch at 8am each morning and the feedback form to go live when the last session ends.

Event, Pro and Agency

See it being used

Scans and unique visitors by day, device and code - useful evidence for your next event budget. No IP addresses stored.

Essentials, Event, Pro and Agency

Matches your badge design

Your colours, your logo in the middle and a short caption, as print-ready SVG, PNG or EPS.

Essentials, Event, Pro and Agency

Codes for different delegate types

Speakers, sponsors, VIPs: make several codes from a spreadsheet and download all the artwork as a ZIP.

Pro and Agency

Practical tips

Getting badge QR codes right

  1. Make it at least 2.5 cm wide

    Badges are scanned from about arm's length. A code 2.5-3 cm square scans reliably on any modern phone; smaller codes need people to lean in.

  2. Print it on both sides

    Lanyard badges flip round. Putting the code on the front and the back means it's always there to scan.

  3. Keep it in the top half

    The bottom of a badge often disappears behind a jacket or a table. The top half, away from the lanyard clip, stays visible.

  4. Leave a quiet border

    Keep a clear margin around the code, at least the width of one of its corner squares, and keep it dark on light. Avoid printing over photos or gradients.

  5. Say what it's for

    A few words under the code - "Scan for today's agenda" - tell people why to scan it, so more of them do.

  6. Test a printed proof

    Scan the printed proof, not the screen, with an iPhone and an Android phone before the full run. Then check the destination works on mobile data, not just the venue Wi-Fi.

Why dynamic QR codes suit conference badges

A conference badge is printed once, worn for the whole event and scanned at the moments that matter: arriving, finding a room, catching a session that moved. A dynamic QR code holds a short link rather than the final web address, so the badge stays the same while the page behind it keeps up with the event.

That makes the badge the one thing every delegate always has with them - a reliable route to the agenda, the venue map, the event app or the Wi-Fi details, whatever changed overnight.

Pair it with your registration system

Registration systems often print a unique code per delegate for check-in or lead scanning. That's a different job: it identifies the person. A QR4Events code on the same badge sends people somewhere useful, and you can change where at any time. Many events use both.

Questions

Can each delegate have their own QR code?

QR4Events codes send people to a web page, so one code on every badge is the usual set-up. For a code per person - check-in or lead scanning - use your registration system. If you need a handful of different codes (speakers, sponsors, VIPs), the bulk tool makes them from a spreadsheet.

What if the agenda link changes after the badges are printed?

Change the destination in your dashboard and every badge points at the new page straight away. The printed code never changes.

How big should the QR code be on a badge?

At least 2.5 cm square for scanning at arm's length, with a clear border around it. Dynamic codes hold a short link, so they have fewer, larger squares and scan more easily than long static codes at the same size.

Does it work with our badge printing software?

Yes. You download the code as SVG, PNG or EPS and place it in your badge template like any other image. The same image goes on every badge.

What happens after the event?

Point the code at the feedback form, then the slides or recordings. When your pack ends the code shows a "not active" page; extend the pack and the same badges work again.

Get the badge code sorted before the print deadline

Make your badge code now and decide where it goes later. Free for 48 hours, no card needed.

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