---
title: 'Understanding your scan statistics'
url: 'https://qr4events.co.uk/help/understanding-your-stats'
markdown: 'https://qr4events.co.uk/help/understanding-your-stats.md'
date: '2026-10-20'
description: 'What counts as a scan, how unique visitors are worked out, and what the charts and device figures mean.'
---

Scan statistics

# Understanding your scan statistics

Every code has its own statistics, and your **Your codes** page adds them all up.

![A code's statistics](https://qr4events.co.uk/user/plugins/dprod-qr4events/help/04.scan-statistics/01.understanding-your-stats/stats.webp)

## What counts as a scan

A scan is counted each time someone opens a code's short link, whether by scanning the code or clicking the link.

These aren't counted:

- **Bots and link previews**, such as the preview WhatsApp or Slack makes when someone pastes your link. They're shown separately, as "bot and link-preview visits not counted".
- Scans of a **paused** code, or while your plan isn't active.
- More than **20 scans a day** from the same device on the same code. People are still sent on to your page; we just stop counting.

## Unique visitors

A unique visitor is one device on one day. If the same phone scans a code three times in a day, that's 3 scans and 1 unique visitor. If it scans again the next day, it counts as a new unique visitor.

We work this out without storing anything that identifies the person. See [privacy](https://qr4events.co.uk/privacy).

## The figures

- **Scans** and **Unique visitors** for the period you choose: 7 days, 30 days, 90 days or 12 months.
- **All time** and **Last scan**.
- A **daily chart** of unique visitors and repeat scans.
- **Device** (phone, tablet or computer) and **System** (iOS, Android, Windows and so on).
- **Latest scans**: the last 25, with the time and a New visitor, Repeat or Bot label.

Times are UK time (Europe/London).

 Tip

No scans yet? Open the short link on your phone: that counts as a scan, so it's a quick way to check a code works.

Scan counts are a guide, not an exact headcount. Some phones and networks open links in ways that can't be told apart.